Web design is unlike traditional design in many ways, its about taking tried and test design principles and putting it into an environment of continuous user interaction. It sounds techie because it is and we embrace it.Over here design is just as technical as the programming it takes to build it. We use every tool of the trade and then some.
We design things to look pretty and function well, we are particular about the things you should expect a design company to be particular about like, spacing, white space, leading, kerning and so on.
But we are also particular about some things that you might not have heard about because it’s a “web thing” like anti-aliasing on screen fonts, how an icon looks at 32x32px or 16x6px, the 5 different states of a button to name a few. It’s the little details that we sweat but its what we believe adds our signature on the work that we create.